Tag Archives: Georges DuBoeuf

Nouveau Oddity

Ground control to Georges Dubœuf – commencing countdown, engines on until Le Beaujolais nouveau est arrivé!

Can you hear me,  Georges Dubœuf? Can you hear me,  Georges Dubœuf?  Can you hear me,  Georges Dubœuf?  Can you …

Anyhoo, I just got this list from the fine folks at helloLCBO – I’ve highlighted the ones that I usually buy.

Nouveau Wines 2013 List Nov 21, 2013

As of the morning of Thursday November 21, 2013, the following Nouveau wine products will be available in selected LCBO locations:


Tollo Novello Rosso Terre Di Chieti* Italy



Duboeuf Gamay Nouveau* France



Mommessin Beaujolais Nouveau* France



Negrar Novello Del Veneto Igt* Italy



JP Chenet Beaujolais Nouveau France



Beaujolais Villages Nouveau(J. Drouhin France



Beaujolais-Villages Nouveau (G. Duboeuf) France



The Fool Reif Estate Gamay Nouveau VQA * Ontario



Generation Seven Nouveau Ontario


With apologies to Davie Bowie


That’s not “Fun”

French wine guru Georges Dubœuf has released a new Beaujolais on us at the LCBO.  Named “Fun” I thought I would give it a try because after all Georges is the godfather of wine marketing and he usually puts out a good product.

Mr-Darcy-mr-darcy-16523983-314-436My thoughts on the “Fun” times ahead?  I believe Colin Firth said it best  “Tolerable enough I suppose, but not enough to tempt me” (Mr. Darcy Pride & Prejudice).

This wine isn’t bright enough to be FUN and I absolutely am mad at Georges Dubœuf for his latest marketing trick. Naming a beaujolais “Fun” is like naming your new-born daughter “Cute” and then hoping that she turns out that way. Badly done  Georges, badly done indeed (apologies to brother-in-Spain for mixing my Jane Austen quotes).

bouteille_fun_beaujolais_200_419Actually, the wine wasn’t terrible but not Fun enough to buy again.

Scammed again

There is a marketing scam going on this week to rival Vince Shlomi’s ShamWow (which holds 20 x it’s weight in liquid) and  SlapChop (which sits in your cupboard until you toss it).

Each year the French, led by the irrepressible Georges Dubœuf , market and sell a product that they’ve spent more time and effort marketing than they have making. But I love it!

Beaujolais Nouveau will be released Thursday all around the world and at our LCBO stores  and I couldn’t be more excited.  It is the first taste of this year’s harvest – 2012 – and is the red wine that white wine drinkers like.  I’ve witnessed several “conversions” of people who had previously told me they don’t like red wine until they tasted the little french gem that is Beaujolais Nouveau.

The wine is light and juicy and is as quaffable as anything you will ever drink.  There are several French Nouveau available Thursday along with a couple of Italian Novello (because they can’t let the French out-scam us without getting involved) and two Ontario wines that have gotten into the game. See the full list here.

So Georges Dubœuf, with that clever little œ in your name, I am ready once again to believe the hype and buy the ShamWow of wine once again and party like it’s 1999.

Come to think of it, I’ve never seen photos of Vince and Georges together – they may be the same person!


Summer Wine Rule #1

If I could convince you of one new wine rule to follow it would be this - Refrigerate your red wines this summer.

Most of the red wines that you consume in the summer are lighter and benefit from cooling them off before you drink them.  The fruit comes out – you keep juice in the fridge don’t you – and the tannins usually aren’t so heavy that they get harsh at a lower temperature. Half an hour in the fridge will do the trick.

We drank a Minervois (Midi, France) the other night and I hated it. Poured the remainder of my glass down the drain. I “wine savered” it anyway using my  Weinfrischhalter Geschenskset and put it in the fridge. Being too lazy to open another bottle the next night I had a glass of the chilled wine.  This time I liked it. I liked it a lot.

Here are a couple of wines to try “cold”.

LCBO 122077 | Price: $ 12.95

The bottle is pretty enough to bring as a hostess gift.  Georges is a consistent producer of quality Beaujolais.  Light bodied and fruity.  Maybe a little soft to stand up to grilled food but is perfect with a Niçoise salad.

LCBO 173294 | Price: $ 14.95

Aussie version of a Côtes du Rhône (English: Slopes or Hills of the Rhône) – a little lighter perhaps and enough tannins to stand up to grilled food even when chilled.

Nouveau, Plato, and the Westminster Kennel Club

Judging Beauloias Nouveau is just like watching the Westminster Kennel Club dog show on ESPN.

In the Best of Show competition Beagles compete against Huskies and French Poodles.  How do they decide one winner?  Well, as I understand it, each dog is judged against the perfect specimen of its own breed – much like Plato’s Theory of Forms (for you philosophy majors that stumbled across this blog by googling “Plato – Beaujolais Nouveau -Westminster Kennel Club).

Everyone at my party had a different opinion of which wine was the Best in Show.  There were a couple of very good true Beaujolais wines, two solid Italian wines, and many people also liked the Primeur Syrah.  So what would Plato do? (start making those WWPD bracelets).

In the spirit of Nouveau (a decidedly French word) I eliminated the Italian Novello wines – even though they were probably the best wines – and selected Georges Duboeuf Gamay Nouveau as the winner.  The Gamay Nouveau was light, juicy, delicious, one-dimensional – the perfect Nouveau to sip while sitting in a cave watching shadows .

If anyone wants to argue the point then I dare you to bring a bottle of Nouveau, or “Nouveau”, over to my house and change my opinion. Bring some crackers and cheese too.


Art Nouveau

In case you forgot, the release of Beaujolais Nouveau is next Thursday.  This arrival of the “cookie dough” of wine is one of my favorite events.  Even the label garners some international hoopla.  Many (you know who you are) would argue that the label is the most interesting part about the wine. Not me.

Cool label.  I’ll let the Dubœuf PR department take it from here ….

“It’s a bold new pairing for Beaujolais. French wine producer Georges Duboeuf has collaborated with renowned Brooklyn artist Michael McLeer, a.k.a. Kaves, to create Nouveau Expression, a celebration of creativity, self expression and enjoying the moment, to coincide with Duboeuf’s release of the 2011 Beaujolais Nouveau.  A multi-talented artist specializing in graffiti, tattoo, music and film, Kaves designed a unique, graffiti-inspired urban celebration for the 2011 label.

“I wanted to create a celebration in a neighborhood that could be anywhere in the world with bright energy and a positive vibe,” said Kaves. “The corner of LIVE and LOVE is where I want to be. It’s a place where people live in the moment and love life. Beaujolais Nouveau is a celebration of friends and wine. My painting is a celebration of life. The two are a perfect pair.”

Le Nouveau encore

Pullthecork started out with the Nouveau release in 2009.  102 blog entries and 15,000 hits later it’s time for the Beaujolais Nouveau party again. I know that the release of Nouveau is a marketing scam by the French but I want to be scammed every once in a while.  Nouveau is light, delicious, and easy to drink.  Exactly what I want my blog to be.

I always buy from George Dubœuf – the king of Beaujolais – because he’s the king and because of how cool it is that the o and the e get stuck together when he spells his name. 

I also buy a couple other French nouveau and always try one from Ontario if the LCBO gets one.  This year Reif Estates releases The Fool Gamay Nouveau – so they are the first winery in Ontario to put a 2010 wine on the shelves.  Well done!

The benchmark - Duboeuf

Here’s the entire list of Nouveau available in Ontario Thursday.


  • Mommessin Beaujolais Nouveau,  $13.95
  • Duboeuf Gamay Nouveau, $8.95
  • Primeur Catalan Syrah Merlot,  $9.95 
  • Drouhin Beaujolais-Villages Nouveau, $14.95
  • Duboeuf Beaujolais-Villages Nouveau, $14.95 


  • Mezzacorona Novio Vino Novello, $9.95 
  • Negrar Novello del Veneto, $9.95 


  • Reif Estates The Fool Gamay Nouveau, $10.95   


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