Coolest Bottle Ever – PROOF

I didn’t know I liked Rye.  The only time I’ve ever seen it was as Crown Royal served with Coke and I’ve never really been interested in that.

PROOF is a Rye whisky marketed in the coolest drug store style 500 ml bottle on the shelves. I admit that the cool bottle is what caught my attention but it was a recommendation by Billy Munnelly that closed the deal.  I trust Billy with everything from beer to espresso  so I gave it a go. I drank it at room temperature neat – really good.  I drank it “on the rock” (1 ice-cube) – fantastic. The bottle makes me feel like I am doing a little Chemistry at home.  Hey, I think I just found a way to keep Chemistry relevant again (read Champagne Science).

Rye is Canada’s spirit. It isn’t complex like Scotch whisky and it doesn’t have the deep smokey character of Bourbon but it is a spirit with expression. It reminds me that I am Canadian without the embarrassment of Crown Royal products hanging around my house.

PROOF WHISKY
LCBO 173351 | 500 mL bottle Price: $ 19.95
42.0% Alcohol/Vol.

Tasting Note (from the LCBO)
clear amber colour; orange marmalade, spice aromas; smooth orange, caramel and spice flavours with a touch of smoke, medium finish

Tasting Note (from PROOF brands)
The blend of Canadian prairie rye and wheat is distilled with pristine spring water from the Canadian Rockies. It is then aged to perfection in charred oak barrels, to create its sophisticated sweet and smoky flavours.

PROOF brands of Toronto also makes vodka and rum in these very cool bottles

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About Travis Oke

Wine writer / consultant View all posts by Travis Oke

2 responses to “Coolest Bottle Ever – PROOF

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