Unravelling a Mystery

This entire Mystery was unravelled using only Wikipedia as a source – so you know it might be accurate.

Congratulations to the Dallas Mavericks who won the NBA title last week.  Especially congratulations to owner Mark Cuban who celebrated with a 30 litre bottle of “Ace of Spades” Champagne at a Miami nightclub.  That’s celebrating. I guess spending $90 000 on a Champagne when you are worth 2.5 BILLION dollars is normal. He also left a $20 000 tip.

So I started researching this enormous bottle of Champagne and came up with some answers and more questions.

 1.  Why a night club is stocking a Melchizedek, which is the equivalent to 40 normal sized bottles of Champagne? Presumably because somebody will spend $90 000 on it

2. How much ice does it take to chill 100 lbs of Champagne? Probably a lot.

3. Why did Mark Cuban pick this particular Champagne?

Ah, this became interesting.  It appears that “Ace of Spades” is the BLING of Champagne  in pop culture because of a spat between a rapper and the Champagne house of Louis Roederer

Listen to these lyrical lyrics – “My motto, stack rocks like Colorado/Auto off the champagne, Cristal’s by the bottle” – proclaimed by Jay-Z in 1996. Beautifully written no? I never would have thought of rhyming motto with Colorado and bottle! But I’m no poet.

Well the marriage of Jay-Z and Cristal did not last. Jay-Z publicly divorced himself from Cristal after  comments made by the people  who produce Cristal. In an interview with The Economist in 2006, Louis Roederer managing director Frederic Rouzaud said he viewed the attention from rappers with “curiosity and serenity.” Asked if he thought the association would harm the brand, he replied, “that’s a good question, but what can we do? We can’t forbid people from buying it. I’m sure Dom Pérignon or Krug would be delighted to have their business.”

Eeek – the French can be so tactful.  A cry of “racism” from Jay-Z and the affair was over.  It’s probably for the best though.  “Ace of Spades” is the luxury of luxuries with its gold bottle and high price tag.

So Mark Cuban, you bought this bottle because …  A.  You are wealthy (to be completely accurate a wealthy computer geek) B. You have the best German basketball player in the world on your team C. A Frenchman insulted an American rapper and  D. Somebody in a nightclub in Miami knew you would spend $90 000 on a single bottle of bubbly. 

At least according to Wikipedia.

Ace of Spades - the new "bling"

About Travis Oke

Wine writer / consultant View all posts by Travis Oke

2 responses to “Unravelling a Mystery

  • Brad

    Wow, good research. I know guys like you think beer is no wine, and most people under 30 think Lemmy is no Jay-Z, but I’ve gotta say, Kronenbourg got it right when it comes to the ACE OF SPADES check this out …

  • John

    “You have the best German basketball player in the world on your team” – what has that got to do with anything? The real question – will I ever be able to afford a bottle of this stuff? Without looking it up on wikipedia – I’ll say no.

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