This Christmas I think that a paradigm shift is overdue. Bottom line – people need to recontextualize, literally think outside the box, and spend a lot of money ad nauseam this Christmas.
I recommend either a case of absurdly large bottles of Chianti for $99 or a normal sized bottle of Dom Perignon with the gift pack crystal stemware at $240 for everyone on your extended shopping list.
Alternately, a modestly priced French red wine would make a nice gift – there are 200 of this Côtes du Rhône available in Guelph alone. After all, modest is the new extravagant.