Promotion time

Everybody is looking for a good deal when it comes to wine. I used to look for the best wine under $10 but then after finding that I naturally wanted the best wine under $15 – because really, it probably is better than the best $10 wine.  So I looked for a promoted wine.

Sometimes wines get promoted to a more lofty status.  Here’s how it works in France – well at in the Rhône anyways.  The lowest class is Côtes-du-Rhône … then to Côtes-du-Rhône-Villages …and then the villages get to add their name to the label if they are really good … then the Rhone villages gets its own AOC status – “Rhône Cru”– that’s big time!  Châteauneuf-du-Pape is the biggest.

Some of favorite expensive wines are Rhône Cru – Vacqueyras runs $20, Gigondas $25, and Châteauneuf $40.  My new friend Vinsobres was promoted in 2006, runs  $15 and is a steal – a steal I say.

So find a newly promoted Rhône wine today – look for a Vinsobres or a Rasteau (promoted in 2010)  and get real value for your coin.


About Travis Oke

Wine writer / consultant View all posts by Travis Oke

4 responses to “Promotion time

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