Everybody is looking for a good deal when it comes to wine. I used to look for the best wine under $10 but then after finding that I naturally wanted the best wine under $15 – because really, it probably is better than the best $10 wine. So I looked for a promoted wine.
Sometimes wines get promoted to a more lofty status. Here’s how it works in France – well at in the Rhône anyways. The lowest class is Côtes-du-Rhône … then to Côtes-du-Rhône-Villages …and then the villages get to add their name to the label if they are really good … then the Rhone villages gets its own AOC status – “Rhône Cru”– that’s big time! Châteauneuf-du-Pape is the biggest.
Some of favorite expensive wines are Rhône Cru – Vacqueyras runs $20, Gigondas $25, and Châteauneuf $40. My new friend Vinsobres was promoted in 2006, runs $15 and is a steal – a steal I say.
So find a newly promoted Rhône wine today – look for a Vinsobres or a Rasteau (promoted in 2010) and get real value for your coin.