There is a marketing scam going on this week to rival Vince Shlomi’s ShamWow (which holds 20 x it’s weight in liquid) and SlapChop (which sits in your cupboard until you toss it).
Each year the French, led by the irrepressible Georges Dubœuf , market and sell a product that they’ve spent more time and effort marketing than they have making. But I love it!
Beaujolais Nouveau will be released Thursday all around the world and at our LCBO stores and I couldn’t be more excited. It is the first taste of this year’s harvest – 2012 – and is the red wine that white wine drinkers like. I’ve witnessed several “conversions” of people who had previously told me they don’t like red wine until they tasted the little french gem that is Beaujolais Nouveau.
The wine is light and juicy and is as quaffable as anything you will ever drink. There are several French Nouveau available Thursday along with a couple of Italian Novello (because they can’t let the French out-scam us without getting involved) and two Ontario wines that have gotten into the game. See the full list here.
So Georges Dubœuf, with that clever little œ in your name, I am ready once again to believe the hype and buy the ShamWow of wine once again and party like it’s 1999.
Come to think of it, I’ve never seen photos of Vince and Georges together – they may be the same person!