French wine guru Georges Dubœuf has released a new Beaujolais on us at the LCBO. Named “Fun” I thought I would give it a try because after all Georges is the godfather of wine marketing and he usually puts out a good product.
This wine isn’t bright enough to be FUN and I absolutely am mad at Georges Dubœuf for his latest marketing trick. Naming a beaujolais “Fun” is like naming your new-born daughter “Cute” and then hoping that she turns out that way. Badly done Georges, badly done indeed (apologies to brother-in-Spain for mixing my Jane Austen quotes).