I love a truly clever marketing strategy. This week I learned of Muskoka Brewery‘s Instagram contest promoting their Summer Weiss – a wheat beer – made specifically for the summer season.
The contest – What’s Your Summer Vice? Share a photo of your Summer Weiss (“vice”) on Instagram or Twitter with the hash tag #SummerWeiss for a chance to win $1000.
Here’s my entry. My garden is going to be my summer vice. Also, I’m calling myself a micro-farmer [with apologies to the people who work way harder than me as real farmers – kudos to you].
The Summer Weiss won the Gold Award for Best German Style Wheat Beer at the 2013 Ontario Brewing Awards. More recently it won the Most Delicious Beer Consumed While Micro-Farming award in my back yard. The weiss is crisp for a wheat beer, light enough for a brunch beer, and I found that the bottle keeps the dirt out while you
garden / micro-farm.
Available in six packs for $13.50 /6 x 355ml. Plant some every couple of weeks to ensure a summer-long supply of weiss.