Excessive Celebration & Hyperbole

Like any good wine blogger I start my morning with a double espresso and baseball highlights. “Back to the diamond we go …” gets my attention almost as much as a perfect crema.

But I’ve been recently become annoyed with the reoccurring trend of excessive celebration in baseball.  Last night I saw a Boston Red Sox player hit a walk off home run, then get gang mauled at the plate, then get a gatorade bath during his interview.  Hey Boston baseball players – It’s July and you’re 5 games over .500 – you didn’t win the pennant! Can’t we just celebrate with a handshake and “three cheers for Johnny, hitter of the walk off home run“.

But I guess we live in an age of excessive celebration and over-exaggeration. Everything is “unbelievable”, and filled with unnecessary superlatives.

Even the Vintages catalogue [my favourite piece of mail] got into it this week. I ask you, how are people ever going to believe that they understand a thing about wine when the following descriptions of wines are used to sell them?

  • with raspberry suggestions piling onto the flavours replays” [I don’t like the sound of a flavour replay]
  • Aromas of stones, white fruit, pear, plum, lemon and buttercream make for an enjoyable and rich nose” [I can’t  smell all those things at the same time]
  • A stunning effort, at a very exciting price” [“stunning” seems a tad hyperbole to me]
  • This may read like hyperbole but more embellishment would fall short and fail to do these wines justice” [Ha – admitted hyperbole – embellishment indeed]
  • The nose offers wonderfully intense aromas of lime, cordial, lemon custard, white peach, pear, mineral and and attractive petrol note. Very pretty and lithe” [I didn’t make that one up}
  • The crisp, dry finish brings some apple peel and cherry stone to the flavour replays” [I think that I would choke on a cherry stone replay]

I guess it could be worse.  We could live in the world of teenagers where every taste, aroma, and walk off home-run is “random“.

gomes

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About Travis Oke

Wine writer / consultant View all posts by Travis Oke

4 responses to “Excessive Celebration & Hyperbole

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