I love fear mongering as much as the next guy. That’s why I am fascinated by the timing of a Provincial election and the Beer Store ad campaign “Good Kids”.
Every fearful person knows that the corner store guy will sell beer to any teenager who walks in with a crisp new twenty in his hand.
My favourite part of this ad – that really does appear on TV [no, my American and European friends, I am not making this up] is the eyes of the kid at the 20 second mark of the ad. I swear his eyes turned a werewolf yellow the first time I saw it on TV. There’s no doubt in my mind that underage werewolves will get to buy beer at the corner store given the chance.
I actually don’t mind having to go to the LCBO or the Beer Store to get my beer [no, my American and European friends, I am not making this up that’s what the beer store is called in Ontario]. I know that it seems archaic to the rest of the world but hey – this is Ontario – Upper Canada as we used to call ourselves. Let us indulge in our archaic nature.
Scary kid huh?