Postal Code?

I love a conspiracy theory as much as the next guy.  No, wait!  I hate conspiracy theories.  Usually they are made up by paranoid people who can’t come up with a simple explanation so they are certain that Big Brother is out to get them – or the Free Masons – or Hydra.  I’ve read 1984 recently and I don’t believe my TV, computer, or iPhone is watching me.

But what about the LCBO?  Are they watching you?  You bet they are.  Do you remember the last time you checked out at the LCBO and they asked  you for your postal code?  Did you know that everyone in Ontario on that day was being asked for their postal code?  Sounds like a conspiracy to me Kathleen Wynne.

Guess what all you paranoid beer and wine buyers – they were just gathering data so that they could serve you better.  True story.  If people are driving 20 kms to pick up their favourite wine, whisky, or whiskey [yes, there’s a difference] then the good people at the LCBO will start shipping some of your product to a closer store without you even asking.  Hey ME Generation – the LCBO is looking after you. This time it is all about YOU.

So unless your name is Winston Smith, don’t freak out next time you’re asked for you postal code – it just might make your life a little easier.

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About Travis Oke

Wine writer / consultant View all posts by Travis Oke

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