Dear Wine Snob

This is an open letter to all wine snobs on the release of le Beaujolais Nouveau this week.

Dear Wine Snob,

I have the greatest admiration for you as a snob, and specifically as a wine snob. And so I know you will laugh at me when I declare that I am excited about the Beaujolais Nouveau release

I know why most “wine people” don’t really get into the Nouveau spirit of things.
• Beaujolais Nouveau is a very simple wine
• In fact it was only harvested 2 months ago
• It hasn’t been aged
• It hasn’t been blended with any other varietal – straight gamay
• In fact not much has been done to it at all except that the French have marketed the heck out of it – and they have done so brilliantly.
• Most of you refer to it as “wine Cool-Aid”.

Yes, I know it’s not a serious wine but I don’t care. I like it. It inspired me to start this wine blog in 2009.

2009nouveau

In fact I would go so far as to declare myself a Nouveau snob. I’m unreasonably hesitant to try a Novello from Italy (although they are always delicious) and I don’t get as giddy about a syrah Primeur as I do with a true Nouveau made with gamay grapes.

Fresh, juicy, “new” French wine is just the thing to start the holidays for me.

So to all you wine snobs that think that the words “Beaujolais Nouveau” translate as “I can’t believe I paid $12 for that” – this is what I have to say to you…

I like my carbonic maceration.
I like my red wine chilled.
I like the hype – bring it on Georges Dubœuf with your clever little œ in the middle of your name.
I like Gamay.
I like drinking wine that you don’t swirl and sniff.
I like Chateau des Charmes in Niagara producing Seven Generation Gamay Nouveau, because Canadians demand a little locavore in our drinking.

So while you wine snobs will be “pooh-poohing” me on November 15th, I will be proudly buying a 6-pack of Nouveau and loving it.

Travis Oke
Self proclaimed Beaujolais Nouveau snob.

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About Travis Oke

Wine writer / consultant View all posts by Travis Oke

4 responses to “Dear Wine Snob

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