Tag Archives: Beaujolais Nouveau

Make it go faster

“Siri. Answer the question that i want to ask”.

That’s how easy i want the internet to be – think for me and find it before my fingers can type, swipe, or touch the words or icons that i need to find. I want information now. I want my information highway to be Montgomery Scott “She can’t take anymore Captain” fast.

Warp Speed Mr. Sulu

Warp Speed Mr. Sulu

I can hear brother-in-spain saying  “Use Google and you’ll find it soon enough”.  Well i’m sorry but we both know that’s not soon enough.

I searched for almost 5 entire minutes before i could find the list of Beaujolais Nouveau wines that will be released at the LCBO this Thursday.  I know there’s a certain irony that most people “poo poo” Nouveau because it doesn’t age and is ready too quickly for their liking. Nuts to them. I like “new Beaujolais” [rough translation] and i want it now!

Here’s what you can expect from the Nouveau at the LCBO this year.  The wine will be young, effervescent, and fruity, and red, and in a bottle until you get it into your glass [unless you follow brother-in-spain’s advice and use a twisty straw].

Dubœuf Gamay Nouveau at around $11 [and i do love the clever little œ connected together like bff’s in a funny french name]

Dubœuf and Drouhin will each have a Beaujolais-Villages Nouveau for about $16 – which i still find a ridiculous price for a Nouveau but i’m a sucker and will still buy it. I hope lots of people who come to my party buy them.

The Italians will make a couple and maybe even an Ontario one – but I dismiss them all because i like to summarily dismiss things – unless the people at Chateau des Charmes make one again this year.  I’m tweeting to find out right now but the internet is so slow – yeesh.

[yes i’m a little excited about nouveau]

Mais Oui

Today we celebrate the release of the 2014 Beaujolais Nouveau in la maison Oke.

This one is a winner. One of the best in years. This is what Nouveau should taste like – tart, juicy, with a hint of effervescence – and it’s under $10!

It’s okay for you to go out and buy this at your LCBO in Guelph. I already have 6 bottles.



Dear Wine Snob

This is an open letter to all wine snobs on the release of le Beaujolais Nouveau this week.

Dear Wine Snob,

I have the greatest admiration for you as a snob, and specifically as a wine snob. And so I know you will laugh at me when I declare that I am excited about the Beaujolais Nouveau release

I know why most “wine people” don’t really get into the Nouveau spirit of things.
• Beaujolais Nouveau is a very simple wine
• In fact it was only harvested 2 months ago
• It hasn’t been aged
• It hasn’t been blended with any other varietal – straight gamay
• In fact not much has been done to it at all except that the French have marketed the heck out of it – and they have done so brilliantly.
• Most of you refer to it as “wine Cool-Aid”.

Yes, I know it’s not a serious wine but I don’t care. I like it. It inspired me to start this wine blog in 2009.


In fact I would go so far as to declare myself a Nouveau snob. I’m unreasonably hesitant to try a Novello from Italy (although they are always delicious) and I don’t get as giddy about a syrah Primeur as I do with a true Nouveau made with gamay grapes.

Fresh, juicy, “new” French wine is just the thing to start the holidays for me.

So to all you wine snobs that think that the words “Beaujolais Nouveau” translate as “I can’t believe I paid $12 for that” – this is what I have to say to you…

I like my carbonic maceration.
I like my red wine chilled.
I like the hype – bring it on Georges Dubœuf with your clever little œ in the middle of your name.
I like Gamay.
I like drinking wine that you don’t swirl and sniff.
I like Chateau des Charmes in Niagara producing Seven Generation Gamay Nouveau, because Canadians demand a little locavore in our drinking.

So while you wine snobs will be “pooh-poohing” me on November 15th, I will be proudly buying a 6-pack of Nouveau and loving it.

Travis Oke
Self proclaimed Beaujolais Nouveau snob.

Rene Descartes – Won’t Get Fooled Again

Did you know that Rene Descartes’ book “Meditations” is really titled Meditationes de prima philosophia, in qua Dei existentia et animæ immortalitas demonstratur. Translation: Meditations on the First Philosophy: In Which the Existence of God and the Distinction Between Mind and Body are Demonstrated.  That’s the way they rolled back in 1641.

If this blog post was a Medieval book I would probably entitle it :  The Who, Beaujolais Nouveau, and the Relevance of the Song Won’t Get Fooled Again on the Third Thursday of November: How the French Continue to Both Fool Me and Make My Life Better.

Who’s Next.  One of the greatest rock albums of all time – period. People who like this sort of thing are passionate about it aren’t they?  I have a friend [admittedly a bit of a curmudgeon] who has freaked out on people who refer to the song “Teenage Wasteland” on this album.  “The song is called Baba O’Riley! Get it right people”.

My favourite song may be “Won’t Get Fooled Again” – because the premise is of course that we all get fooled again. “Meet the old boss” anyone? “Same as the old boss”.

So I guess I’m willing to get fooled again – we all are.  At least when it comes to Beaujolais Nouveau.  The French have been scamming us [just like Vince Shlomi and the shamwow] and I don’t mind at all.  Selling fresh new wine that has only aged in the time it took them to put the juice in a bottle! Come on. In fact the French have fooled us several times over when it comes to food. Have you ever opened up a Camembert in a car in the summer?  They’re laughing at me while I gag on the gaggiest smell possible.

Next Thursday the Beaujolais Nouveau will be sold at the LCBO.  The “cookie dough” of wine is good enough to get me whipped into a frenzy year after year.  Don’t miss it.

Georges Dubœuf – with your clever little œ in your name – you are the new boss!

The Old Boss

The Old Boss


Shipped to Japan

As the anticipation of the release of the 2014 Beaujolais Nouveau whips itself  up into a frenzy at La Maison Oke [“my house” for those of who who prefer not to parlez] it’s nice to know that I’m not alone.

Anyone who has followed my blog [my brother and John from BC] knows that 5 years ago I built PulltheCork on the foundation of  my enthusiasm for Nouveau and my best idea ever – my annual Nouveau party.

Again, it’s not just me who gets excited. Read the following article from the Japan News. Anything the Japanese get excited about has to be good clean fun!

Less than 2 weeks to go!

Nouveau in Japan

Break another rule

Apparently rule number one of wine blogging is to not blog about Beaujolais Nouveau.

My whole wine blog – pullthecork- began with Beaujolais Nouveau four years ago!

My best party of the year centres around Beaujolais Nouveau [with some friends and some food thrown in].

Wednesday night I may not sleep because of Thursday’s release of Nouveau [and the people at Chateau des Charmes just teased me today with a photo of their staff doing “quality control” with their Nouveau #jesuisarrive13 – not nice]!

My last blog post was about Beaujolais Nouveau.  Come to think of it, so is this one.

Beaujolais Nouveau has been called …

  • the bubble gum of wine
  • the cookie dough of wine
  • not real wine at all
  • and a marketing scam [I know a marketing scam when I see one. There’s a Slapchop somewhere in my basement]

… and I don’t even care.  300 blog posts and over 100,000 views later [oh, right, not supposed to talk about your own stats in a wine blog] I am still blogging about the blessed Nouveau.

On Thursday I will be probably be making up a tune to sing the lyrics “Le Beaujolais nouveau est arrivé!” to – I really will.

Oh, and mentioning statistics – I wrote Beaujolais Nouveau 10 times already. Take that wine critics.


Nouveau Oddity

Ground control to Georges Dubœuf – commencing countdown, engines on until Le Beaujolais nouveau est arrivé!

Can you hear me,  Georges Dubœuf? Can you hear me,  Georges Dubœuf?  Can you hear me,  Georges Dubœuf?  Can you …

Anyhoo, I just got this list from the fine folks at helloLCBO – I’ve highlighted the ones that I usually buy.

Nouveau Wines 2013 List Nov 21, 2013

As of the morning of Thursday November 21, 2013, the following Nouveau wine products will be available in selected LCBO locations:


Tollo Novello Rosso Terre Di Chieti* Italy



Duboeuf Gamay Nouveau* France



Mommessin Beaujolais Nouveau* France



Negrar Novello Del Veneto Igt* Italy



JP Chenet Beaujolais Nouveau France



Beaujolais Villages Nouveau(J. Drouhin France



Beaujolais-Villages Nouveau (G. Duboeuf) France



The Fool Reif Estate Gamay Nouveau VQA * Ontario



Generation Seven Nouveau Ontario


With apologies to Davie Bowie



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