Tag Archives: Strewn

Stewn Winery – a lesson in marketing

If you don’t like how you look then get a haircut and buy all new clothes.  That’s my advice to anyone who asks – except my wife – I am far more tactful (“you look great and those clothes still look good on you”).

Strewn Winery of Niagara just got a facelift. The wine formely known as Cabernets has been renamed and repackaged and I am impressed. 

The wine has a great clean new label and an even better name – The Rogue’s Lot!  Very Australian of them.  The Aussies have cool names for many of their red blends – “The Lackey”, “The Stump Jump” (named after a plow), and “The Angelus Bell” by Wirra Wirra to name a few.  Sometimes there are cool stories behind the wine – sometimes it’s a mystery.

Good on Strewn for coming up with a cool name and for having some fun.  It is now their best selling LCBO red wine. There is a great description of the wine on the back of the bottle – I copied it below for you.   Great wine too. 

LCBO 65342 | Price: $ 13.95

The Rogue’s Lot – Rogue: different, unusual, edgy, mischievous but likeable. A wine that stands apart. Uncompromising. A bit tangy, kind of silky. No excess baggage, take it anywhere. It will add to any food pairing. (from the bottle’s back label)

Say it out loud!

The Red Brick Café Wines are Great this December and it’s not just how they taste. They are also fun to say out loud – not usually a selection criteria for me – it just happened.

White Wine

Strewn Riesling / Gewurztraminer from Niagara.

Riesling is my favorite white wine but really what is great about this wine is that I can’t help but smile when I say Gewürztraminer (you have to click here to hear it). Thank goodness for the internet.  Could anyone really pronounce it based on the dictionary help (ɡəˈvʏɐtstʁaˈmi:nɐ)?  Seriously, does anyone consider that helpful?  Personally I like to say it in a lower guttural German sound or yell it like Dana Carvey and Steven Carell in Germans Who Say Nice Things.  That just make the  funnier when you know that the translation of Gewürztraminer is “perfumed Traminer”. Cute huh? Also, I woüld like to üse the ümlaüt whenever I remember (ü).

Red Wines

Georges DuBoeuf Beaujolais-Villages from France 2008

Georges DuBoeuf is the King of Beaujolais wines and his Beaujolais-Villages is a step up from Beaujolais vin ordinaire. This is a chance to practice your pretentious French accent.  DuBoeuf, as we all know, really just means “of Boeuf” (Kenn’s regular language joke)– the French have such a way with names.  This Beaujolais is smooth and very quaffable.  You could easily gulp this wine if you were in a hurry.

Bodegas Castaño Hécula Monastrell from Spain 2007

This is also fun to say at a wine tasting– “Now try the Hécula is from Yecla”.  Yecla is a great value wine region in Southeastern Spain near the larger region of Jumilla.  It is a great wine with manly tannins but she’ll like it too! The Monastrell grape is the Spanish version of the French Mourvedre so it probably will remind you of a rustic wine from the Southern Rhône region.  Hécula from Yecla? – heck ya.